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Somerville, RCJ.  2014.  Is learning about climate change like having a colonoscopy? Earth's Future. 2:119-121.: Wiley Periodicals, Inc.   10.1002/2013EF000169   Abstract

Many people avoid having valuable medical tests from fear of the results
People resist learning about climate change, fearing unpleasant consequences
Research suggests addressing these concerns early, aids in communication